Real World ID

Some Real World Instructional Design — specifically, the Slap Chop infomercial and IKEA instruction manuals…


What were the goals of the instruction?
The main goal of the instruction is to show how easy it is to chop up stuff in the kitchen using their fancy Slap Chop.  They also imply that the reason we don’t eat healthier is that it takes more time to prepare healthy stuff — but not with the Slap Chop!
How effective was it?
That Vince the infomercial guy is funny and pretty convincing.  It had me thinking I want a slap chop.  And the Gratey or whatever that thing was called.
What are three things you learned that you are not likely to forget?
1) The name of the product (Slap Chop). 2) That cleaning the thing is as easy because it comes apart. 3) That I have to “beware of imitators” because other similar devices are “useless.” 🙂

Oh, IKEA instructions… (<– pdf)
What were the goals of the instruction?
The goal of this instruction is to get you to put together the (in?)famous IKEA Poang Rocking chair.
How effective was it?
Well, the chair got put together…. but not without some headache and confusion.
What are three things you learned that you are not likely to forget?
1) Double check the number of the screw you are supposed to use. 2) The face of that little IKEA guy who directs you to call IKEA if you have questions. 3) I really, really, really appreciate words in instruction manuals.  I like pictures, too, but ideally instruction manuals should have both!

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